Augmented Reality (AR) is a new way to "view" digital data by superimposing it on top of physical world objects and places. It has great potential to inform and entertain people at home and in the office.
Powerful camera-equipped devices, fast networks and flexible publishing platforms make Augmented Reality come to life. These components are available today in Japan, Korea, American and Western Europe.
- When is Augmented Reality coming to China?
- What will be the best uses for AR in China?
- What are the business models for AR in China?
Looking for answers?
There’s a lot to discuss and explore. The opportunities and obstacles for development of AR experiences for Chinese markets will be the focus of this full day for thought leaders from business, technology, mobile with AR industry practitioners from China and around the world.
One day to kick off an industry
This workshop is the best place to:
- gather insights for your business
- discover the opportunities which AR will provide for businesses and consumers
- foster discussion and develop approaches to overcome obstacles to the expansion of the market for AR in China, and
- develop relationships within the ecosystem of interested companies and decision makers across a variety of disciplines.