The position papers compiled on this page were contributed to the Mobile AR Summit for
informing our discussions and to raise issues authors feel could benefit all those interested
in mobile Augmented Reality.

As of February 22, 2010 these position papers may be referenced, be the subject of blogs and
any other public use for the benefit of the Mobile AR community and industry.

Feel free to share this URL as well as the contents of the papers as long as you attribute the
source as the author of the paper and the Mobile AR Summit @MWC 2010.

If you are an author and have questions, or need any part of this page modified, contact Christine Perey.

Affiliation/Company             First Author            Title of the Paper
AcrossAirChetan Damani Mass Adoption of Mobile AR
AcrossAirChetan DamaniHyperlocal Marketing & Mobile AR
Alcatel-LucentJose AfonsoMobile AR User Experiences
AR ToolworksPhilip LambEver wider and deeper: Augmented Reality in 2010
BBCLucie McLeanBBC position on Augmented Reality
DNPTsutomu MiyashitaSynergy between Printing Media and Mobile Phone AR
FjordNancy BirkhoelzerGood Mobile AR User Experiences
Future PlatformsSergio FallettiAugmented Reality User Experiences
InfinitaKei ShimadaMobile industry legacy in Japan and the future of Mobile AR
IBMAlex PhilipsRecent AR Project Experiences at IBM
Interactive KingdomJC TramasureThe Place for 3D in Mobile AR
LayarM. Lens-FitzGeraldWas there any movement in the AR Hype Cycle Curve?
Marand LabTomaz StolfaAugmented Reality can be a lot more
MetaioPeter MeierMobile AR in 2010
Open ProductionsDan RomescuThe Augmented Citizen
Mobile AcuityGeoff BallingerThe Need for Visual Recognition
MobilizyMartin LechnerARML-Augmented Reality Standard
OlaworksJung-hee RyuHow can we make the eyes for the Mobile AR services?
OmniarZachary KozickWhy Augmented Reality needs a Reality Check
OMTPDavid RogersBONDI Augmented Reality
PEREY Research&ConsultingChristine PereyClouds on the Horizon for Mobile AR
PEREY Research&ConsultingChristine PereyCrossPlatform AR
PEREY Research&ConsultingChristine PereyWhat Will Work Where When?
PEREY Research&ConsultingChristine PereyWhere is the Money in Mobile AR?
PheromoneOlivier ThereauxBeyond the Glorified Tour Guide
Ready PeopleMarcel MedinaAugmented Reality and Social Marketing
Sequence PointDavid CaabeiroA Component-based Approach for Mobile AR apps
Telefonica R&DDavid MarimonMobile Visual Recognition, the future of Mobile AR
The Astonishing TribeJames HaliburtonAugmented Reality for the Masses
Three UKCarl TaylorLeveraging Technology for AR Apps
TonchidotKen InoueMobile AR Business Models
U. Rey Juan CarlosPedro de-las-HerasMobile Augmented Reality browsers should allow labeling objects
VTTCharles WoodwardMobile AR applications in Building
W3CPhil ArcherBringing Augmented Reality into the Web
WebMobility VenturesKen BlakesleeThoughts on AR

If you are an author and have questions, or need any part of this page modified, please contact Christine Perey.