The opportunity before us
Mobile Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters. Some mobile augmented reality providers are generating revenues and one even reports it is profitable.
While potential is high, many of the most important industry stakeholders have yet to get involved. As a result of low ecosystem integration, there are significant barriers to overcome before the vision of mobile augmented reality as a new interface on the world meets the needs of mainstream consumers and the different players in a vibrant, commercially-lucrative ecosystem.
In order to ensure an open and exciting future for mobile AR, the industry participants need to develop best practices, guidelines and establish widely-accepted interfaces, if not standards, for augmented reality.
This summit is necessary because:
- We anticipate that as the number of mobile AR-capable devices reaches critical mass, the barriers to widespread mobile AR will increase.
- Few, if any of the potential participants in the value chain have a holistic "landscape" view of all mobile augmented reality industry components.
- There are currently only proprietary protocols and platforms for the preparation of augmented reality services.
- There is a rising interest in integration of content from multiple heterogeneous sources.
Goal of this Summit
This summit provides a single forum for all stakeholders to meet and discuss the future mobile augmented reality, present their contributions, and set future directions in emerging innovative applications for mobile users with a focus in augmented reality.
Towards these ends, the Summit seeks to:
- Include representatives from all parts of the ecosystem of Augmented Reality:
- Network Operators
- Independent Software Vendors
- Research Labs
- Handset Vendors
- Silicon/hardware component manufacturers
- Advertising Agencies
- Local Search Companies
- Internet Companies
- Standards Organizations, Industry Bodies
- Discuss current technical and/or business barriers to growth with an eye to understanding how these can be reduced,
- Learn about proposed mobile augmented reality protocols, and how these will be integrated with existing mobile industry constraints and trends. Solutions addressing privacy, security, and monetization on mobile are of interest.
- Identify the gaps in the industry at technical and business levels so as to chart the roadmap to continued and accelerated growth in the future, and
- Explore avenues for industry collaboration.
If you would like to review the outcomes of the Mobile AR Summit, please visit this page.
Suggested topics for position papers can be found on this page.
There is no participation fee. However, all participants must have a Mobile World Congress Expo pass in order to reach the summit venue.
The summit organizers are issuing invitations to key companies.
Companies are highly encouraged to prepare short position papers.
Instructions on how to download the compiled participant position papers and the precise location of the summit venue (on the Fira grounds) will be sent to participants by e-mail one week in advance of the event.
UPDATE AFTER THE MOBILE AR SUMMIT: If you would like to read the Position Papers shared by the participants of the Summit, please visit this page.
There will be no press representatives participating in the summit to ensure openess and interaction among participants.
Summit sessions and documents will be in English.
The summit is hosted by Vodafone and supported by PEREY Research & Consulting.
- Christine Perey, PEREY Research & Consulting
- Dan Appelquist, Vodafone R&D
Date Event 5 January 2010 Invitations to Summit Issued 9 February 2010 5PM UK Deadline for Submitting Position Papers/Accepting Invitation 10 February 2010 5PM UK Notification of Summit Logistics sent out to Registered Participants 17 February 2010 1 PM CET Summit followed by Showcase