Mobile Augmented Reality
Many technologies for augmenting our perceptions of the real world are reaching their maturity and point towards a day when it will be possible for people to wear or carry devices that help them to navigate and capture their environments. People with Mobile Augmented Reality devices and services will be able to capture, annotate and to share with others real and virtual spaces. This is the concept behind Mobile Augmented Reality: a blurring of the lines between the physical and digital worlds.
As Kevin Bonsor wrote in a nice article on the topic of Augmented Reality: "on the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptics and smell to the natural world as it exists. You can expect video games to drive the development of augmented reality, but this technology will have countless applications. Everyone from tourists to military troops will benefit from the ability to place computer-generated graphics in their field of vision."
The price points are reflecting the new volumes of production. Lightweight and powerful new products make 2008 a very exciting year for mobile and wearable augmented reality. In essence, all augmented reality will be mobile however, we believe that those services which use the mobile (cellular) networks will be the most pervasive and the business model is much more compelling than alternatives tied to a personal computer.
What we do
In 2006 Augmented Reality emerged as an important future development with exciting opportunities for PEREY Research & Consulting clients.
The Mobile Augmented Reality market and technologies is rapidly evolving. We stay on top of all those changes and continually analyse the impacts of various trends on the markets and segments of Mobile Augmented Reality.
We conduct market research and assessments in this space. We give workshops to executive teams, write proprietary reports, prepare business plans and perform in-depth analyses on the new services and capabilities enabled with mobile augmented reality.
At this stage, all our outputs are confidential, internal resources for clients who are in the market or planning to enter the market in 2008.
Services
PEREY Research & Consulting can assist executives to understand Mobile Augmented Reality and to develop or measure the value proposition a company can offer, to adjust strategies to take advantage of new developments and to win more business.
Some companies move from being a footnote to a leader in this area with the partnership or PEREY Research & Consulting.
Ask about
Workshops, seminars and presentations about Mobile Augmented Reality market
Custom risk and opportunity analyses
Platform and technology road-mapping (based on current feature analyses)
Strategy/planning
- Revenue streams
- Value chain and partner positioning
- Brand recognition and business visibility
Services are available on a one-time or ongoing basis.
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